Standardized Marketing Campaign for Global Scale †MyAssignmenthelp

Question: Discuss about theStandardized Marketing Campaign for Global Scale. Answer: Despite the existing cultural differences, a standardized marketing campaign is very important and is very much appropriate on a global scale. The very basic and most important plan for any business owner is how to promote his or her products. This calls for creating a marketing as well as an advertising strategy that is result oriented. A standardized marketing and marketing strategy is essential if ones product is to sell internationally. According to Steenkamp (2017), the use of a global standardized campaign, marketing as well as marketing have the potential of increasing sales as well as profits. This has the potential of reaching and influencing a large customer base in well established markets and emerging markets. With the advent of technology today, the world has become a global village according to Gupta et al (2017), in this regard, communication has become quicker and very efficient. As a result, a standardized marketing campaign has become the most import tool for busine sses across the globe. The benefit of having a standardized campaign is because it helps in reaching a huge number of customers. The use of a standardized marketing campaign for instance in the case of Levis repositioning is very important given that it is effective in various time zones across the globe. This helps companies, organizations or businesses to save time and money while reaching the target audience effectively and efficiently. This renders individual marketing strategies irrelevant given that there is no correlation between individual marketing strategies and different cultures in different cultures. The society is metamorphosing into one global village, therefore, there is no urgent need in the use of individual marketing campaign strategies for each individual country of region (Steenkamp 2017) The use of standardized campaign though effective and the most appropriate is not devoid of challenges, however these challenges are minimal compared to the benefits that one can obtain from the use of a standardized marketing campaign. There is the likely hood of local competitors grabbing the local market share by tailoring there marketing campaigns to align with the specific needs of the local market. However this is not very practical in the global market given the intense competition that characterizes the international market today given the huge number of player joining the market so often (Pantani et al 2017) A standardized marketing campaign is appropriate for the global market. This is because it adapts to the different cultures in the process of promoting their products. Even though it is often argued that not all markets can have the same wants and desires, it is important to note that with globalization the exchange and adoption of new cultural practices is on the rise due to human migration and movements. As a result it is also right to state that not all markets can be independent and self-reliant, as a result, the deed for a standardized marketing campaign cannot be wished away. In order to effectively satisfy the needs of the global market it is vital to supply the needs of the global market. This involves the use of standard brands for repositioning and distribution in the global markets according to Patai and Spiers (2017) Use of Neuroscience in Communication Research The use of neuroscience in communication research is very important as it replaces the tradition method of research. It helps in studying peoples reaction to specific marketing techniques as well. This help in improving sales. On the other hand the traditional method of research depends on asking people their thoughts with regard to particular responses. Neuroscience communication research is essential as compared to traditional methods of research given that it recognizes that in many occasions people are not aware of why they make particular responses. Many are not aware of why make certain decisions such as decisions to buy certain brands or products (Riedl, Davis, Banker and Kenning 2017) Advantages of Using Neuroscience in Communication Research The use of neuroscience in communication research is essential given that it can estimates the lower level effects of various designs. These may include such things as print ads and/or videos ads. This estimates can be achieved as a result of peoples emotions and attention, and even memory responses (Evers 2016) The use of neuroscience in communication recognizes that every time one takes a look at something, there is always some sort of attitude or that that that particular image, poster or even a logo initiates in the mind. This helps business to measure priming. With this knowledge business can develop products that are sure to sell. This is because the products will be made in such a manner that they will appeal to the emotions and feelings. This can be achieved without necessarily asking people about their feelings as is the case with the tradition methods of research. With the help of the use of neuroscience, human responses can be estimated. This is done based on emotional, neurological as well as physical reactions. This also helps to gauge to what extent the information regard a product sways the mind of the customer. This is very important given that it helps in complete understanding of the customer and as such helps in improving sales according to Bray (2016, p. 335) Disadvantages of Using Neuroscience in Communication Research The use of neuroscience in communication even though effective and very appealing for todays business, it is not devoid of challenges. Elements of misinformation are very common in the use of neuroscience in communication. There is also the aspect of inaccurate reporting. In advertising campaigns, there is normally the lack of accuracy and sufficient perspective. One of the most serious disadvantages of using neuroscience in communication is that it comes with more demands. There is a lot of work involved that goes along into neuroscience. A lot of studies must be carried out before a particular technique can be deployed to be used. In the use of neuroscience, a technique that has been developed must be used in such a manner that it sways the mind of the target audience without necessarily let the target audience know that they are under some form of control. This can result in some form of ethical challenges. Works Cited Bray, N., 2016. Gut-brain communication: Gut reaction. Nature Reviews Neuroscience, 17(6), pp.335-335. Evers, K., 2016. The contribution of neuroethics to international brain research initiatives. Nature Reviews Neuroscience. Gupta, S., Hoe, C., zkan, T., Lajunen, T.J., Vursavas, F., Sener, S. and Hyder, A.A., 2017. Evaluation of a five-year Bloomberg Global Road Safety Program in Turkey. Public health, 144, pp.S45-S56. Pantani, D., Peltzer, R., Cremonte, M., Robaina, K., Babor, T. and Pinsky, I., 2017. The marketing potential of corporate social responsibility activities: the case of the alcohol industry in Latin America and the Caribbean. Addiction, 112(S1), pp.74-80. Patai, E.Z. and Spiers, H.J., 2017. Cracking the mnemonic code. Nature Neuroscience, 20(1), pp.8-9. Riedl, R., Davis, F.D., Banker, R. and Kenning, P.H., 2017. Neuroscience in Information Systems Research. Neuroscience, 21. Steenkamp, J.B., 2017. Global Brand Strategy: World-wise Marketing in the Age of Branding. Springer. Steenkamp, J.B., 2017. Global Marketing Mix Decisions: Global Integration, Not Standardization. In Global Brand Strategy (pp. 75-109). Palgrave Macmillan UK.